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A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions

Commerce; Intelligent agents; Marketing; Robotics; Sales; Surveys; Web Design; Websites; Adaptation process; Customer-oriented approach; Facilitator agents; Multi agent; Second phase; Strategic marketing; Third phase; Web site contents; Multi agent systems

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Bibliographic Details
Main Authors: Mahmoud M.A., Ahmad M.S.
Other Authors: 55247787300
Format: Conference Paper
Published: Institute of Electrical and Electronics Engineers Inc. 2023
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spelling my.uniten.dspace-228792023-05-29T14:13:00Z A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions Mahmoud M.A. Ahmad M.S. 55247787300 56036880900 Commerce; Intelligent agents; Marketing; Robotics; Sales; Surveys; Web Design; Websites; Adaptation process; Customer-oriented approach; Facilitator agents; Multi agent; Second phase; Strategic marketing; Third phase; Web site contents; Multi agent systems In this paper, we argue that current universities' websites provide essential information for visitors but they do not support strategic marketing issues. Consequently, this paper discusses the possibility of proposing an intelligent strategic marketing via self-Adaptive customer-oriented website. The idea is to provide a satisfying factor for visitors once they click and open a university's website page. The proposed framework consists of three main phases which are, e-questionnaire development, grouping society process, and tactical adaptation process. The first phase is achieved by conducting interviews with different people from different areas about their main concerns when they select a university and subsequently come up with an e-questionnaire. The second phase is operated by a multi-Agent system that analyzes a society member's responses to the e-questionnaire and discovers the member's various preferences. The third phase is operated by a facilitator agent that performs tactical adaption to the website's content via a customer-oriented approach. The customer-oriented approach works on matching each group preferences with the website content. Finally, the self-Adaptive website displays materials to these groups according to their preferences. � 2015 IEEE. Final 2023-05-29T06:13:00Z 2023-05-29T06:13:00Z 2016 Conference Paper 10.1109/ISAMSR.2015.7379121 2-s2.0-84965104152 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84965104152&doi=10.1109%2fISAMSR.2015.7379121&partnerID=40&md5=0e5c61b401172e2a9d8e912e1faf6a82 https://irepository.uniten.edu.my/handle/123456789/22879 7379121 1 5 Institute of Electrical and Electronics Engineers Inc. Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Commerce; Intelligent agents; Marketing; Robotics; Sales; Surveys; Web Design; Websites; Adaptation process; Customer-oriented approach; Facilitator agents; Multi agent; Second phase; Strategic marketing; Third phase; Web site contents; Multi agent systems
author2 55247787300
author_facet 55247787300
Mahmoud M.A.
Ahmad M.S.
format Conference Paper
author Mahmoud M.A.
Ahmad M.S.
spellingShingle Mahmoud M.A.
Ahmad M.S.
A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions
author_sort Mahmoud M.A.
title A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions
title_short A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions
title_full A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions
title_fullStr A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions
title_full_unstemmed A self-Adaptive customer-oriented framework for intelligent strategic marketing: A multi-Agent system approach to website development for learning institutions
title_sort self-adaptive customer-oriented framework for intelligent strategic marketing: a multi-agent system approach to website development for learning institutions
publisher Institute of Electrical and Electronics Engineers Inc.
publishDate 2023
_version_ 1806424322421555200
score 13.214268

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