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The representation of malay proverbs in the mass media: Should they be exploited for humor to generate learning?

Language component; Malay languages; Malaysians; Mass media; Behavioral research

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Bibliographic Details
Main Authors: Amin N.M., Rahman N.A.A.
Other Authors: 57215213119
Format: Conference Paper
Published: CRC Press/Balkema 2023
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spelling my.uniten.dspace-224532023-05-29T14:01:04Z The representation of malay proverbs in the mass media: Should they be exploited for humor to generate learning? Amin N.M. Rahman N.A.A. 57215213119 57162325600 Language component; Malay languages; Malaysians; Mass media; Behavioral research Malay proverbs are known for their literary flowerings and their function as a subtle, delicate and indirect way of educating people about things that are recommended or not recommended to do (Asmah Haji Omar, 2005). Besides, the proverbs as part of Malay literature, reflect the Malay culture and custom that can function as guidance in leading one�s life (Asmah Haji Omar, 2005). Recently, the roles of the proverbs have been diversified in the media where these language components have become the objects of exploitation for the sake of generating humor. This study therefore intends to discover the perceptions of Malaysians towards humorizing Malay proverbs in the mass media particularly with respect to how such proverbs will affect Malay language. The results indicated that the respondents seemed to accept the making fun of Malay culture and custom (as represented in most Malay proverbs) through humorizing the proverbs as long as this can be a source of laughter. Ironically, there is a Malay proverb that highlights the importance of the execution of Malay way of living as indicated in the proverb, biar mati anak; jangan mati adat (�forsake the child; but not the custom�). As for the positive effects anticipated by the respondents from the humorized proverbs, surprisingly, one of the fundamental effects is the ability of such proverbs to generate learning of them. To summarize, the respondents produced a two-fold answer that they admitted the use of Malay proverbs as humor in the media could offer both negative and positive impacts. � 2015 Taylor and Francis Group, London. Final 2023-05-29T06:01:03Z 2023-05-29T06:01:03Z 2015 Conference Paper 10.1201/b18146-31 2-s2.0-84960431760 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960431760&doi=10.1201%2fb18146-31&partnerID=40&md5=67535f045c24cb4b53d024a7fff62c7b https://irepository.uniten.edu.my/handle/123456789/22453 171 175 CRC Press/Balkema Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Language component; Malay languages; Malaysians; Mass media; Behavioral research
author2 57215213119
author_facet 57215213119
Amin N.M.
Rahman N.A.A.
format Conference Paper
author Amin N.M.
Rahman N.A.A.
spellingShingle Amin N.M.
Rahman N.A.A.
The representation of malay proverbs in the mass media: Should they be exploited for humor to generate learning?
author_sort Amin N.M.
title The representation of malay proverbs in the mass media: Should they be exploited for humor to generate learning?
title_short The representation of malay proverbs in the mass media: Should they be exploited for humor to generate learning?
title_full The representation of malay proverbs in the mass media: Should they be exploited for humor to generate learning?
title_fullStr The representation of malay proverbs in the mass media: Should they be exploited for humor to generate learning?
title_full_unstemmed The representation of malay proverbs in the mass media: Should they be exploited for humor to generate learning?
title_sort representation of malay proverbs in the mass media: should they be exploited for humor to generate learning?
publisher CRC Press/Balkema
publishDate 2023
_version_ 1806425826382577664
score 13.214268

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