A practical model for e-commerce adoption in Iran
Purpose – Developing countries are still challenged by infrastructural and cultural issues related to the adoption of e-commerce although with the emergence of social commerce, a new stream has been introduced. Iran is a developing country, in which the adoption of e-commerce by small to medium size...
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Main Authors: | Hajli N., Sims J., Shanmugam M. |
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其他作者: | 55672739800 |
格式: | Article |
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Emerald Group Holdings Ltd.
2023
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