A practical model for e-commerce adoption in Iran

Purpose – Developing countries are still challenged by infrastructural and cultural issues related to the adoption of e-commerce although with the emergence of social commerce, a new stream has been introduced. Iran is a developing country, in which the adoption of e-commerce by small to medium size...

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Main Authors: Hajli N., Sims J., Shanmugam M.
其他作者: 55672739800
格式: Article
出版: Emerald Group Holdings Ltd. 2023
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