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Exploring the value of Customer Feedback in Quality Management for Product Quality Improvement

FYP 2, Sem 1 2019/2020

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Main Author: Siti Fatimah Nik Mazlan
Format:
Published: 2023
Subjects:
Customer Feedback
Quality Management
Quality Services
Customer Satisfaction
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id my.uniten.dspace-20563
record_format dspace
spelling my.uniten.dspace-205632023-05-03T23:05:47Z Exploring the value of Customer Feedback in Quality Management for Product Quality Improvement Siti Fatimah Nik Mazlan Customer Feedback Quality Management Quality Services Customer Satisfaction FYP 2, Sem 1 2019/2020 This paper will review on the importance of customer feedback in quality management for improving product quality. This study will analyze the implementation of the customer feedback by the employees in the organization in improving the quality of the products/services. Customer satisfaction and quality has become essential for virtually in all aspects from all type of products to services in business sector. One of the problems most companies face is that they rely only on outdated and unreliable customer feedback measures. Most companies begin to realize that the new global economy has altered its style and that they need to focus more on the competition between competitors. Negative feedback and positive feedback from customer helps a business in a different way in term of quality improvement of a product. Organization will get lots of benefit if these feedbacks are carefully managed. At the same time, some factors will be identified and will be highlighted based on types of industry in term of customer feedback which be used for the product quality improvement. The study shows that there is a lack of actionable reports analyzing the customer feedback or satisfaction outcomes in a company. In the majority of the businesses the customer feedback in the company was not managed properly. This paper will also propose customer feedback improvements such as to centralize the customer‟s order to have more systemized purchasing process resulting a great customer satisfaction. Every method now encounters a digital or online system. This research therefore suggests that such an online ordering system includes online customer feedback alternatives for customers that will assist in enhancing the regular customer feedback. 2023-05-03T15:05:47Z 2023-05-03T15:05:47Z 2019-10 https://irepository.uniten.edu.my/handle/123456789/20563
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
topic Customer Feedback
Quality Management
Quality Services
Customer Satisfaction
spellingShingle Customer Feedback
Quality Management
Quality Services
Customer Satisfaction
Siti Fatimah Nik Mazlan
Exploring the value of Customer Feedback in Quality Management for Product Quality Improvement
description FYP 2, Sem 1 2019/2020
format
author Siti Fatimah Nik Mazlan
author_facet Siti Fatimah Nik Mazlan
author_sort Siti Fatimah Nik Mazlan
title Exploring the value of Customer Feedback in Quality Management for Product Quality Improvement
title_short Exploring the value of Customer Feedback in Quality Management for Product Quality Improvement
title_full Exploring the value of Customer Feedback in Quality Management for Product Quality Improvement
title_fullStr Exploring the value of Customer Feedback in Quality Management for Product Quality Improvement
title_full_unstemmed Exploring the value of Customer Feedback in Quality Management for Product Quality Improvement
title_sort exploring the value of customer feedback in quality management for product quality improvement
publishDate 2023
_version_ 1806424246891577344
score 13.214268

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