Business research methods, 8th ed.

BUSINESS RESEARCH METHODS, 8E, examines a variety of research methods that can be utilized across business functions including marketing, finance, management, and accounting. The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in o...

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Bibliographic Details
Main Author: Zikmund, Babin, Carr, Griffin.
Format: Book
Language:English
Published: South-Western College Pub. 2020
Subjects:
Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/18271
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