Strategic marketing planning

Over the past decade the marketing environment has changed in a series of dramatic and farreaching ways. Among some of the most significant of these changes has been the emergence of what within this book we refer to as ‘the new consumer’ and ‘the new competition’. This new consumer is typically...

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Bibliographic Details
Main Author: Colin Gilligan and Richard M. S. Wilson.
Format: Book
Language:English
Published: Butterworth-Heinemann 2020
Subjects:
Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/17853
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