Strategic marketing planning
Over the past decade the marketing environment has changed in a series of dramatic and farreaching ways. Among some of the most significant of these changes has been the emergence of what within this book we refer to as ‘the new consumer’ and ‘the new competition’. This new consumer is typically...
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Format: | Book |
Language: | English |
Published: |
Butterworth-Heinemann
2020
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Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17853 |
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