Retail marketing and branding: a definitive guide to maximizing ROI, 2nd ed.

As you read this, the reality of retail is shifting from traditional transactions to real deals. Retailers operate in an environment of fragmented needs, hybrid consumption, changing channels, multiple formats, big data, and real-time decisions. Building strong brands, developing compelling prop...

詳細記述

保存先:
書誌詳細
第一著者: Jesko Perry, Dennis spillecke.
フォーマット: 図書
言語:English
出版事項: John Wiley & Sons 2020
主題:
オンライン・アクセス:http://dspace.uniten.edu.my/jspui/handle/123456789/17827
タグ: タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!