Review of marketing research, volume 1.

Review of Marketing Research is a new annual publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. Articles in this publication will review the literature in a particular area, offer a critical commentary, develop an innovative frame...

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Bibliographic Details
Main Author: Naresh K. Malhotra (Editor).
Format: Book
Language:English
Published: M.E.Sharpe 2020
Subjects:
Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/17826
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