Marketing : real people, real choices, 7th ed.
What’s new in the 7th edition is what’s new in marketing; more on metrics, a rethinking of advertising and promotions, and even stronger links to the real world of marketing by showing how concepts are linked with marketing planning. Here’s just a sample of what we changed. Greater focus on mark...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pearson
2020
|
| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17761 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|