Market research in practice: an introduction to gaining greater market insight, 3rd ed.
This book is an introduction to market research. It seeks to give the reader a taste of the whole process from planning a project and executing it, through to analysis and presenting the findings. It is aimed at students who need to understand the theory of the subject as well as people who want...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Kogen Page
2020
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| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17721 |
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