Islamic branding and marketing: creating a global Islamic business.
Very little has been written to date about how Islamic branding and marketing, or “marketing to Muslims,” differs from or is similar to traditional branding and marketing, which is based on Western corporate development. The lack of literature on the topic is surprising, given the extent of the...
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| Format: | Book |
| Language: | English |
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John Wiley & Sons
2020
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| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17629 |
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