International marketing, 15th ed.
At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century the British military, merc...
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| Format: | Book |
| Language: | English |
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McGraw-Hill/Irwin
2020
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| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17626 |
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