Essentials of Marketing Research, 4th ed.
Marketing research is a little like searching for a needle in a haystack. Researchers search for answers but forming the questions can be just as important. The “search” cannot be removed from “research.” Following this analogy, the researcher must address questions such as these: How do you find...
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| Format: | Book |
| Language: | English |
| Published: |
Cengage Learning
2020
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| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/17030 |
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