Consumer behaviour: a European perspective, 3rd ed.
The main objective for this adaptation has been to significantly increase its relevance for European students and scholars, while retaining the accessibility, contemporary approach, and the level of excellence in the discussions of consumer behaviour theory and applications established over the l...
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| Format: | Book |
| Language: | English |
| Published: |
Pearson
2020
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| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/15811 |
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