Advertising,promotion, & other aspects of integrated marketing communications, 8th ed.
The field of marketing communications is ever changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom for short, is just one element of the marketing mi...
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| Format: | Book |
| Language: | English |
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Cengage Learning
2020
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| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/15761 |
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