A concise guide to market research: the process, data, and methods using IBM SPSS statistics. 2nd Edition.
Charmin is a 70-year-old brand of toilet paper that made Procter & Gamble a key player in the US toilet paper market. In Germany, however, Charmin was unknown to consumers, something Procter & Gamble decided to change in the early 2000s. Acknowledging that European consumers have differen...
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| Format: | Book |
| Language: | English |
| Published: |
Springer
2020
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| Subjects: | |
| Online Access: | http://dspace.uniten.edu.my/jspui/handle/123456789/15728 |
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