Application model of k-means clustering: Insights into promotion strategy of vocational high school

• Main Authors: Abadi, S., Mat The, K.S., Nasir, B.M., Huda, M., Ivanova, N.L., Sari, T.I., Maseleno, A., Satria, F., Muslihudin, M.
• Format: Article
• Language: English
• Published: 2018

Admission process is required in promoting the strategy to achieve the target. Through determining the strategic promotion, minimizing the cost in the marketing process could be reached with determining the appropriate promotion strategy. Data mining techniques in this initiative were applied to ach...