Bridging the Arts, Tourism, and Cultural Sector through Public-Private Partnership Collaborations

• Main Authors: Qistina Donna Lee, Abdullah, Salmiah, Abdul Hamid
• Format: Proceeding
• Language: English
• Published: 2015
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/9927/1/ICACA%20Proceedings_Qistina.pdf; http://ir.unimas.my/id/eprint/9927/

Public Private Partnership (PPP) has become increasingly popular choice for policymakers to implement important public works or events projects, especially when facing the shortage of financial resources allocated by the government and where it is necessary to counter public inefficiency (Terry, 1996 and Alfen et al., 2009). Under the Ninth Malaysia Plan, the government announced the organization of public events through the Public Private Partnership (hereafter cited as PPP) initiative. The Ministry of Tourism and Culture Malaysia implements this policy as it recognizes the key role of PPP in developing and sustaining the local cultural tourism industry that has great potential for promoting Malaysia as an international tourist destination. Taking into consideration the key role of PPP in the country’s cultural tourism industry, this evaluative research seeks to analyze the effectiveness of the strategic alliances between the arts, tourism, and cultural organizations using the Partnership Model adopted from the Government-Non-profit model (Brinkerhoff, 2002). A survey was administered to the management staffs of selected government agencies, offices, units, and private sectors that were involved in the PPP projects during the course research. The survey data were analyzed using correlation and nonparametric analyses and the results were discussed. The data gathered were analyzed through correlation and Non-parametric statistics analysis. Thus, a new partnership model of Art, Tourism and Culture will be constructed to be used a guideline in the PPP collaboration projects.