A Naïve Framework for Responsible Business Innovation

• Main Author: Khairil Annuar, Mohd Kamal
• Format: E-Article
• Language: English
• Published: Humanistic Management Network Research Paper 2015
• Subjects: HB Economic Theory
• Online Access: http://ir.unimas.my/id/eprint/9277/1/NO%2014%20A%20Na%C3%AFve%20Framework%20for%20Responsible%28abstract%29.pdf; http://ir.unimas.my/id/eprint/9277/; http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2553203

In this paper I consider a framework to analyze how a firm may engage with a stakeholder with regards to responsible business innovation. In this simple framework, I present how a weak and relatively powerless stakeholder and a more powerful firm interact with each other, given that the firm has violated an ethical standard vis-á-vis that stakeholder in relation to business innovation. This framework is still at the naïve stage, but it will be a useful starting point for future research in stakeholder engagement particularly in issues concerning the sensitivity of firms and organizations towards their weak and powerless stakeholders.