Adoption of Retail Internet Banking: A Study of Demographic Factors

• Main Authors: Jayaraman, Munusamy, Ernest Cyril, de Run, Shankar, Chelliah, Sanmugam, Annamalah
• Format: E-Article
• Language: English
• Published: Journal of Internet Banking and Commerce 2013
• Subjects: HF Commerce
• Online Access: http://ir.unimas.my/id/eprint/8625/1/Adoption%20of%20Retail%20Internet%20Banking%20A%20Study%20of%20Demographic%20Factors%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/8625/; http://www.researchgate.net/publication/256051102_Adoption_of_Retail_Internet_Banking_A_Study_of_Demographic_Factors

This study focuses on the adoption of retail internet banking among consumers in the Klang Valley, Malaysia and the impact of demographics factors on such adoption behavior. This study adopts a quantitative approach using surveys conducted at banks. The results indicate that while the hypotheses per...