Exploring Antecedents Of Attitude Towards Controversial Advertising
This study aims to explore the antecedents to attitude about advertising of two controversial products, namely political parties and sexual diseases prevention. The theory of reasoned action was used to provide theoretical basis to exploring beliefs about adverting and explaining attitude. Accordi...
Saved in:
Main Authors: | , |
---|---|
格式: | Conference or Workshop Item |
语言: | English |
出版: |
2013
|
主题: | |
在线阅读: | http://ir.unimas.my/id/eprint/8622/1/Exploring%20Antecedents%20Of%20Attitude%20Towards%20Controversial%20Advertising%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/8622/ http://www.researchgate.net/publication/259827489_EXPLORING_ANTECEDENTS_OF_ATTITUDE_TOWARDS_CONTROVERSIAL_ADVERTISING |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|