Consumer perceptions towards sales promotion tools applied by hypermarket in Kuching

• Main Author: Chai,, Fang Fang.
• Format: Final Year Project Report
• Language: English
• Published: UNIMAS 2009
• Subjects: H Social Sciences (General); HT Communities. Classes. Races
• Online Access: http://ir.unimas.my/id/eprint/7070/7/Consumer%20Perceptions%20Towards%20Sales%20Promotion%20Tools%20Applied%20by%20Hypermarket%20in%20Kuching.pdf; http://ir.unimas.my/id/eprint/7070/

Sales promotion has been constantly growing since the 1960’s and today, it is one of the key factors in the promotional mix. Since the hypermarket format is very new in Kuching retail industry, the choice of appropriate sales promotion tools is important decisions for the retailers. The purpose...