Pengaruh iklan lucu terhadap sikap dan kepercayaan pengguna di Kuching, Sarawak
The objectives of this research are to study whether humor advertisements will influence the consumer attitud es and beliefs and also their response towards that advertised products. Beside that, it also to study whether the different races will influences the consume...
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Main Author: | |
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Format: | Final Year Project Report |
Language: | English |
Published: |
Universiti Malaysia Sarawak, UNIMAS
2009
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/6474/8/PENGARUH%20IKLAN%20LUCU%20TERHADAP%20SIKAP%20DAN%20KEPERCAYAAN%20PENGGUNA%20DI%20KUCHING%2C%20SARAWAK%28OCR%29.pdf http://ir.unimas.my/id/eprint/6474/ |
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Summary: | The objectives of this research are to study whether humor advertisements will influence
the consumer attitud
es and beliefs and also their response towards that
advertised
products. Beside that, it also to study whether the different races will influences the
consumers’ response toward that product.
The s
cope of this study is limited by the
Kuching people only. A
total of 430 questionnaires were distributed, however, there
were only 385 questionnaires collected. Other than that, from the Correlation analysis, it
shows that consumer attitude and belief towards the humor advertisements will
influences their response
toward that product. However, from ANOVA, it shows that
there are no different significant among the races. Because of that, this study shows that
attitude, belief, and response of the consumers are the most important thing to an
advertisement because wit
hout this three factors, percentage of the advertisement to
success are very low. From the discussion of this study, marketers should to be more
focus to all of these factors while producing an advertisement and not only based on the
different races of the
consumers |
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