The impact of advertising expenditure on the demand for money in Malaysia
The main purpose of this study is to determine the characteristic of money demand function in Malaysia by including advertising expenditure as a new variable using annual data over the period of 1978 to 2008. Developed econometric techniques of unit root tests, cointegration tests, vector error-c...
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Format: | Final Year Project Report |
Language: | English |
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Universiti Malaysia Sarawak, (UNIMAS)
2011
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Online Access: | http://ir.unimas.my/id/eprint/6441/8/Lai%20Kim%20Lin.pdf http://ir.unimas.my/id/eprint/6441/ |
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