Research on promotional campaign of F&N fruit juice
Fruit juice is one of the most favourable products because of its refreshing and healthy content. However F & N’s “Fruit Tree” is less known compared to other brands such as ‘Yeo’s,”Drinho” and “Cheers”. It was due to lack of aggressive campaign and promotion to the end user. This research is c...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2007
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/6334/1/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/6334/8/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%28fulltext%29.pdf http://ir.unimas.my/id/eprint/6334/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my.unimas.ir.6334 |
|---|---|
| record_format |
eprints |
| spelling |
my.unimas.ir.63342023-01-20T06:17:59Z http://ir.unimas.my/id/eprint/6334/ Research on promotional campaign of F&N fruit juice Ardiles, ak. Gabrial TS Manufactures Fruit juice is one of the most favourable products because of its refreshing and healthy content. However F & N’s “Fruit Tree” is less known compared to other brands such as ‘Yeo’s,”Drinho” and “Cheers”. It was due to lack of aggressive campaign and promotion to the end user. This research is conducted to analyze, to identify and to create the effective campaign for this fruit juice product. Universiti Malaysia Sarawak, (UNIMAS) 2007 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/6334/1/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%2824%20pages%29.pdf text en http://ir.unimas.my/id/eprint/6334/8/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%28fulltext%29.pdf Ardiles, ak. Gabrial (2007) Research on promotional campaign of F&N fruit juice. [Final Year Project Report] (Unpublished) |
| institution |
Universiti Malaysia Sarawak |
| building |
Centre for Academic Information Services (CAIS) |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Sarawak |
| content_source |
UNIMAS Institutional Repository |
| url_provider |
http://ir.unimas.my/ |
| language |
English English |
| topic |
TS Manufactures |
| spellingShingle |
TS Manufactures Ardiles, ak. Gabrial Research on promotional campaign of F&N fruit juice |
| description |
Fruit juice is one of the most favourable products because of its refreshing and healthy content. However F & N’s “Fruit Tree” is less known compared to other brands such as
‘Yeo’s,”Drinho” and “Cheers”. It was due to lack of aggressive campaign and promotion to the end user. This research is conducted to analyze, to identify and to create the effective campaign for this fruit juice product. |
| format |
Final Year Project Report |
| author |
Ardiles, ak. Gabrial |
| author_facet |
Ardiles, ak. Gabrial |
| author_sort |
Ardiles, ak. Gabrial |
| title |
Research on promotional campaign of F&N fruit juice |
| title_short |
Research on promotional campaign of F&N fruit juice |
| title_full |
Research on promotional campaign of F&N fruit juice |
| title_fullStr |
Research on promotional campaign of F&N fruit juice |
| title_full_unstemmed |
Research on promotional campaign of F&N fruit juice |
| title_sort |
research on promotional campaign of f&n fruit juice |
| publisher |
Universiti Malaysia Sarawak, (UNIMAS) |
| publishDate |
2007 |
| url |
http://ir.unimas.my/id/eprint/6334/1/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/6334/8/Research%20on%20promotional%20campaign%20of%20F%26N%20fruit%20juice%20%28fulltext%29.pdf http://ir.unimas.my/id/eprint/6334/ |
| _version_ |
1755876574265081856 |
| score |
13.211869 |