Beyond Exhibits : Exploring Museum VR Adoption through a Validated UTAUT2 Model for Visitor Usage Behaviour
This study examines the Unified Theory of Acceptance and Use of Technology (UTAUT2) model's suitability for understanding museum visitors' intentions towards Virtual Reality (VR) technology. Compared to the Technology Acceptance Model (TAM), UTAUT2 offers a more comprehensive framework. Th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UNIMAS Publisher
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/46185/1/1_7195_V4.pdf http://ir.unimas.my/id/eprint/46185/ https://publisher.unimas.my/ojs/index.php/JCSHD/article/view/7195 https://doi.org/10.33736/jcshd.7195.2024 |
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