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Driving firm value : Strategic marketing insights Malaysian listed firms

This study uses data from 29 sample firms in Bursa Malaysia from 2017 to 2022. Marketing can increase their firm value by helping the firms increase sales volume and market share and enhance their profitability. Therefore, the main objective of this study is to examine the impact of marketing strate...

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Bibliographic Details
Main Authors: Mohd Waliuddin, Mohd Razali, Kai, Tan Sia, Nordiana, Ahmad Nordin, Kartinah, Ayupp, Dyg Haszelinna, Abg Ali
Format: Article
Language:English
Published: AESS Publications 2024
Subjects:
HD28 Management. Industrial Management
HF Commerce
HG Finance
Online Access:http://ir.unimas.my/id/eprint/45910/1/Driving%20firm%20value.pdf
http://ir.unimas.my/id/eprint/45910/
https://archive.aessweb.com/index.php/5003/article/view/5165
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http://ir.unimas.my/id/eprint/45910/1/Driving%20firm%20value.pdf
http://ir.unimas.my/id/eprint/45910/
https://archive.aessweb.com/index.php/5003/article/view/5165

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