Consumer Perceptions and Corporate Social Responsibility : A Comprehensive Literature Review

• Main Authors: Minhajul, Islam, Abdullah, Al Rian, Irma Yazreen, Md Yusoff, Sabina Yasmen, Semul
• Format: Article
• Language: English
• Published: The Brooklyn Research and Publishing Institute 2024
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/45634/2/Consumer%20Perceptions%20-%20Copy.pdf; http://ir.unimas.my/id/eprint/45634/; https://www.ijbssnet.com/journal/index/4758; https://doi.org/10.15640/jehd.v15n1a16

The purpose of this study is to present a classification of literature on consumer perspectives toward corporate social responsibility (CSR) between 2009 to 2020 and providing a comprehensive bibliography and future research guideline. Based on a systematic review, a range of online database was sea...