WE “MEME” BUSINESS : EXPLORING MALAYSIAN YOUTHS’ INTERPRETATION OF INTERNET MEMES IN SOCIAL MEDIA MARKETING

• Main Authors: Chuah, Kee Man, YUMNI MUSFIRAH, KAHAR, Ch’ng, Looi Chin
• Format: Article
• Language: English
• Published: UNIMAS Publisher 2020
• Subjects: T Technology (General)
• Online Access: http://ir.unimas.my/id/eprint/45255/1/WE%20%E2%80%9CMEME%E2%80%9D%20BUSINESS.pdf; http://ir.unimas.my/id/eprint/45255/; https://publisher.unimas.my/ojs/index.php/IJBS/article/view/3303; https://doi.org/10.33736/ijbs.3303.2020

Social media marketing is gaining momentum in recent years due to its ability in reaching out to the target audience in a short period of time. Many forms of social media marketing strategies have been introduced and tested and one that is widely used is Internet memes. Despite its widespread use, t...