Social Media Adoption for Digital Learning Innovation : Insights into Building Learning Support

• Main Authors: Fatin Ardani, Zamri, Norhisham, Muhamad, Miftachul, Huda, Azmil, Hashim
• Format: Proceeding
• Language: English
• Published: 2024
• Subjects: L Education (General); LB2300 Higher Education
• Online Access: http://ir.unimas.my/id/eprint/44787/1/978-981-97-0744-7_34; http://ir.unimas.my/id/eprint/44787/; https://link.springer.com/chapter/10.1007/978-981-97-0744-7_34#citeas

This study aims to examine social media adoption for digital learning innovation as this might be the element to enhance in building teaching and learning support. This study was involved among 146 learners from five different higher education institutions in Malaysia. This quantitative study was conducted using a questionnaire. The results obtained were analyzed using SPSS for Windows software (version 23.0) through descriptive analysis and inference analysis. Descriptive analysis was used to obtain frequency, percentage, mean and expert's percentage. While the inference test involves the Pearson correlation test to explain the relationship between variables. The results of the study showed that the use of social media among students is very high (min = 4.33, sp = 0.50). However, the use of social media for building the support for teaching and learning materials is only at a modest level (min = 3.34, sp = 0.67). Pearson correlation analysis showed a high simple relationship (r = 0.585, p < 0.01) between the purpose of using social media and students’ perception of social media as a medium for teaching and learning process in higher education context.