Advertising Language : Secrets of Persuasion
Code-switching is a simple juxtaposition of other languages in advertisements to create desired effects. The main finding from the analysis of online advertisements is the use of code-switching for identity construction. From a comparison of advertisements in English and Malay, it is found that the...
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| Format: | Book |
| Language: | English |
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UNIMAS Publisher
2023
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| Online Access: | http://ir.unimas.my/id/eprint/43721/1/Advertising%20Language%3B%20Secret%20of%20Persuasion%3B%20cut.pdf http://ir.unimas.my/id/eprint/43721/ |
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