The Scratching Problem
This case illustrates several dilemmas faced by a founder of a new clothing start-up, Joan. The idea of starting a clothing venture specializing in comfort apparel was born due to a frequent problem encountered by her when buying clothes for her skin sensitive son. Despite having some working experi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
School of Business and Economics, Universiti Putra Malaysia
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/43243/2/The%20Scratching.pdf http://ir.unimas.my/id/eprint/43243/ http://php7.upm.edu.my/journal/ajcr/index.php?content=articles |
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| Summary: | This case illustrates several dilemmas faced by a founder of a new clothing start-up, Joan. The idea of starting a clothing venture specializing in comfort apparel was born due to a frequent problem encountered by her when buying clothes for her skin sensitive son. Despite having some working experience as marketing manager and research analyst, Joan found herself grappling with a number of key decision-making problems in her business venture – ranging from financing, vendor and material selection as well as human resources. This case describes challenges and problems of a business start-up at the inception or infancy stage of the business. Therefore, it is designed to provide understanding of the process of starting a business start-up and stimulate critical thinking and problem-solving skills related to entrepreneurial activities. |
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