For Women and by Women : The Case of Female Riding-Partner Adoption in Lily Ride, Bangladesh

• Main Authors: Tamim Saad, Al Beruny, Helen Tan, Siew Hong
• Format: Proceeding
• Language: English
• Published: 2023
• Subjects: H Social Sciences (General); HD28 Management. Industrial Management
• Online Access: http://ir.unimas.my/id/eprint/42892/1/For%20Women.pdf; http://ir.unimas.my/id/eprint/42892/

The advent of the sharing economy has revolutionized various industries, and one sector that has experienced significant transformation is transportation. This paper discusses how the ride-sharing economy, driven by technological advancements and changing consumer preferences, has transformed the wa...