Consumer purchase intention on Boba drinks in Kuching during Covid-19
Many businesses were badly impacted as consumer spending habit shifted due to Covid-19 outbreak. The purpose of this study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior, this study explores the influence of perceived behavioral co...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogent OA, part of Taylor & Francis Group.
2023
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/42292/1/Consumer%20purchase.pdf http://ir.unimas.my/id/eprint/42292/ https://www.tandfonline.com/doi/full/10.1080/23311975.2023.2177399 https://doi.org/10.1080/23311975.2023.2177399 |
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