PERSEPSI PENGUNJUNG TERHADAP KUBU MARGHERITA SEBAGAI DESTINASI KUNJUNGAN DI KUCHING = (Visitors' Perception of Fort Margherita as a Visitor Destination in Kuching)
The purpose of this study is to investigate the potential of Fort Margherita, a historic building in Kuching, as a viable visitor destination. The building has garnered varied perceptions from visitors, and the objective of this research is to comprehend these perspectives and develop the site int...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Pernerbit UNISZA
2023
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/41797/1/PERSEPSI%20PENGUNJUNG.pdf http://ir.unimas.my/id/eprint/41797/ https://journal.unisza.edu.my/apj/index.php/apj/article/view/346 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The purpose of this study is to investigate the potential of Fort Margherita, a historic building in Kuching, as a
viable visitor destination. The building has garnered varied perceptions from visitors, and the objective of this
research is to comprehend these perspectives and develop the site into a noteworthy tourist attraction that can
contribute to the growth of the country's tourism sector. To achieve the research objectives, the researcher has
employed a quantitative research method, which involved distributing 384 questionnaires to visitors in and
around Fort Margherita. The gathered data will be analyzed to gain insights into visitors' perceptions and
determine the necessary steps to meet the research objectives effectively. Through this study, the researcher
aims to provide valuable information to stakeholders in the tourism industry, such as policymakers, government
agencies, and tourism-related businesses. The findings will aid in enhancing the attractiveness of Fort
Margherita as a tourist destination, thereby boosting the local economy and contributing to the sustainable
development of the region. |
|---|