Relationship between Market Orientation and Organizational Performance: Moderating Role of Environmental Turbulence

• 第一著者: Chong, Le Yi
• フォーマット: Final Year Project Report
• 言語: English
• 出版事項: Universiti Malaysia Sarawak (UNIMAS) 2019
• 主題: HG Finance
• オンライン･アクセス: http://ir.unimas.my/id/eprint/38035/1/CHONG%20LE%20YI%20ft.pdf; http://ir.unimas.my/id/eprint/38035/

This research attempts to examine moderating role of environmental turbulence in the relationship between market orientation and organizational performance. In this study, market orientation is measured with three variables, that is customer orientation, competitor orientation and interfunctional c...