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AWARENESS OF SOCIAL MEDIA BASIS AS A PROMOTIONAL MEDIUM FOR KULINTANGANTRADITIONAL MUSIC OF SUNGAI TRIBES AT PAITAN

This article discussed the awareness level of Sungai Tribes on using social media as a promotional medium for Kulintangan traditionalmusic at Paitan. This study used a Quantitativeapproach through a survey of 377 people whoexpert in playing Kulintangan tradition...

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Main Authors: Norezan, Jupin, Nor Atikah, Dolhan, Easther, Indang, Qistina Donna, Lee Abdullah
Format: Article
Language:English
Published: UNIMAS Publisher 2021
Subjects:
NX Arts in general
Online Access:http://ir.unimas.my/id/eprint/37004/1/Norezan%20Jupin.pdf
http://ir.unimas.my/id/eprint/37004/
https://publisher.unimas.my/ojs/index.php/IJACA/issue/current
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spelling my.unimas.ir.370042021-12-08T07:09:37Z http://ir.unimas.my/id/eprint/37004/ AWARENESS OF SOCIAL MEDIA BASIS AS A PROMOTIONAL MEDIUM FOR KULINTANGANTRADITIONAL MUSIC OF SUNGAI TRIBES AT PAITAN Norezan, Jupin Nor Atikah, Dolhan Easther, Indang Qistina Donna, Lee Abdullah NX Arts in general This article discussed the awareness level of Sungai Tribes on using social media as a promotional medium for Kulintangan traditionalmusic at Paitan. This study used a Quantitativeapproach through a survey of 377 people whoexpert in playing Kulintangan traditional musicand owned various social media (Facebook,YouTube, Instagram, and WhatsApp). Based on the fi ndings, the level of awareness of the Paitan cult on promoting Kulintangan via social media is moderate with a total average mean of 3.154 witha 1.302 standard deviation. The awareness of Sungai tribes on the usage of social media is more inclined to Whatsapp (ranking number 1 in overallmean and percentages) followed by Facebook,Instagram, and Youtube. Sungai tribes were also found to rarely share the Kulintangan music on social media account. Therefore, the SABAS and Sungai cult should increase the sharing of Kulintangan music via Whatsap UNIMAS Publisher 2021 Article PeerReviewed text en http://ir.unimas.my/id/eprint/37004/1/Norezan%20Jupin.pdf Norezan, Jupin and Nor Atikah, Dolhan and Easther, Indang and Qistina Donna, Lee Abdullah (2021) AWARENESS OF SOCIAL MEDIA BASIS AS A PROMOTIONAL MEDIUM FOR KULINTANGANTRADITIONAL MUSIC OF SUNGAI TRIBES AT PAITAN. International Journal of Applied and Creative Arts, 4 (1). pp. 40-54. https://publisher.unimas.my/ojs/index.php/IJACA/issue/current
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic NX Arts in general
spellingShingle NX Arts in general
Norezan, Jupin
Nor Atikah, Dolhan
Easther, Indang
Qistina Donna, Lee Abdullah
AWARENESS OF SOCIAL MEDIA BASIS AS A PROMOTIONAL MEDIUM FOR KULINTANGANTRADITIONAL MUSIC OF SUNGAI TRIBES AT PAITAN
description This article discussed the awareness level of Sungai Tribes on using social media as a promotional medium for Kulintangan traditionalmusic at Paitan. This study used a Quantitativeapproach through a survey of 377 people whoexpert in playing Kulintangan traditional musicand owned various social media (Facebook,YouTube, Instagram, and WhatsApp). Based on the fi ndings, the level of awareness of the Paitan cult on promoting Kulintangan via social media is moderate with a total average mean of 3.154 witha 1.302 standard deviation. The awareness of Sungai tribes on the usage of social media is more inclined to Whatsapp (ranking number 1 in overallmean and percentages) followed by Facebook,Instagram, and Youtube. Sungai tribes were also found to rarely share the Kulintangan music on social media account. Therefore, the SABAS and Sungai cult should increase the sharing of Kulintangan music via Whatsap
format Article
author Norezan, Jupin
Nor Atikah, Dolhan
Easther, Indang
Qistina Donna, Lee Abdullah
author_facet Norezan, Jupin
Nor Atikah, Dolhan
Easther, Indang
Qistina Donna, Lee Abdullah
author_sort Norezan, Jupin
title AWARENESS OF SOCIAL MEDIA BASIS AS A PROMOTIONAL MEDIUM FOR KULINTANGANTRADITIONAL MUSIC OF SUNGAI TRIBES AT PAITAN
title_short AWARENESS OF SOCIAL MEDIA BASIS AS A PROMOTIONAL MEDIUM FOR KULINTANGANTRADITIONAL MUSIC OF SUNGAI TRIBES AT PAITAN
title_full AWARENESS OF SOCIAL MEDIA BASIS AS A PROMOTIONAL MEDIUM FOR KULINTANGANTRADITIONAL MUSIC OF SUNGAI TRIBES AT PAITAN
title_fullStr AWARENESS OF SOCIAL MEDIA BASIS AS A PROMOTIONAL MEDIUM FOR KULINTANGANTRADITIONAL MUSIC OF SUNGAI TRIBES AT PAITAN
title_full_unstemmed AWARENESS OF SOCIAL MEDIA BASIS AS A PROMOTIONAL MEDIUM FOR KULINTANGANTRADITIONAL MUSIC OF SUNGAI TRIBES AT PAITAN
title_sort awareness of social media basis as a promotional medium for kulintangantraditional music of sungai tribes at paitan
publisher UNIMAS Publisher
publishDate 2021
url http://ir.unimas.my/id/eprint/37004/1/Norezan%20Jupin.pdf
http://ir.unimas.my/id/eprint/37004/
https://publisher.unimas.my/ojs/index.php/IJACA/issue/current
_version_ 1718930133463597056
score 13.211869

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