Kepuasan Pengunjung Ke Taman Tamadun Islam Di Terengganu Terhadap Kualiti Perkhidmatan Sebagai Pelancing Islam
This research is aimed to investigate the level of satisfaction of visitors to the Islamic Civilisation Park in Terengganu on the quality of islamic tourism services . The main objective of the study was to examine the relationship between customer satisfaction and five SERVQUAL dimensions of phy...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2016
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/36496/1/Nik%20Nur%20%2824%20pgs%29.pdf http://ir.unimas.my/id/eprint/36496/4/Nik%20Nur%20Sakinah.pdf http://ir.unimas.my/id/eprint/36496/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This research is aimed to investigate the level of satisfaction of visitors to the
Islamic Civilisation Park in Terengganu on the quality of islamic tourism services .
The main objective of the study was to examine the relationship between customer
satisfaction and five SERVQUAL dimensions of physical evidence , reliability ,
responsiveness, assurance, empathy . This research uses quantitative methods by
distributing questionnaires and involving respondents who comprised the Islamic
Civilisation Park visitors and residents around Kuala Terenggamu. The results of
study analyzed using Pearson correlation coefficient showed visitor satisfaction had
a significant relationship with the independent variables. However , some
recommendations need to be addressed in further development to improve the
Islamic Civilisation Park as a tourism product of Islam in Malaysia. |
|---|