Innovation Diffusion: Farmers’ Perception towards New Green Fertilizer in Granary Paddy Fields in Malaysia

• Main Authors: Ammar Redza, Ahmad Rizal, Shahrina, Md Nordin, Mohd Shamsuri, Md Saad
• 格式: Article
• 语言: English
• 出版: Universal Publishers - Boca Raton 2017
• 主题: HE Transportation and Communications; S Agriculture (General)
• 在线阅读: http://ir.unimas.my/id/eprint/36073/1/paddy1.pdf; http://ir.unimas.my/id/eprint/36073/; http://www.gbmrjournal.com/http://www.gbmrjournal.com/vol9no1s.htm

Purpose: The study conducted to investigate the challenges that are faced in innovation diffusion effort of new green technology specifically on green urea Design/methodology/approach: The study adopted a quantitative method employing survey technique Findings: The paper will discuss the researc...