Factors Influencing Consumers' Purchase Intention Towards Online Group Buying Websites
Group-buying is a business. model based on the power of collective buying. Consumers with similar product interest come together and obtain a significant volume discount from retailers. Online group buying (0GB) is growing rapidly and it has become popular and successful in many countries. Howeve...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2019
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| Online Access: | http://ir.unimas.my/id/eprint/35917/1/Era%20Fazirah%20Kamaruddin%20ft.pdf http://ir.unimas.my/id/eprint/35917/ |
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