Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store

Online stores are increasing rapidly in Malaysia due to the increasing of online shoppers. Internet is the main tool to make online purchases. Customer satisfaction influences the loyalty of customer to repurchase online. This study investigated the factors that affect customer satisfaction to repu...

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Main Author: Jong, Sin Yen
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2017
Subjects:
Online Access:http://ir.unimas.my/id/eprint/34545/1/Jong%20Sin%20Yen%20ft.pdf
http://ir.unimas.my/id/eprint/34545/
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spelling my.unimas.ir.345452023-07-03T04:06:56Z http://ir.unimas.my/id/eprint/34545/ Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store Jong, Sin Yen H Social Sciences (General) Online stores are increasing rapidly in Malaysia due to the increasing of online shoppers. Internet is the main tool to make online purchases. Customer satisfaction influences the loyalty of customer to repurchase online. This study investigated the factors that affect customer satisfaction to repurchase intention in e-store. The relationship of the factors which are security, information quality, price and service quality between customer satisfaction to repurchase intention were determined. A total of 400 sets questionnaires were distributed to youths in Kuching area. Research methods that used in this study are factor analysis, person correlation and regression analysis. The result showed that all of the factors had significant positive relationship and customer service is the most influential factor. This study emphasize the importance of customer satisfaction can help to increase customer repurchase intention to become loyalty customer. Several implications were provided in this research in order to give useful information for future researchers and online retailers. Some limitations and recommendations were presented at the end of this study. Universiti Malaysia Sarawak (UNIMAS) 2017 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/34545/1/Jong%20Sin%20Yen%20ft.pdf Jong, Sin Yen (2017) Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Jong, Sin Yen
Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store
description Online stores are increasing rapidly in Malaysia due to the increasing of online shoppers. Internet is the main tool to make online purchases. Customer satisfaction influences the loyalty of customer to repurchase online. This study investigated the factors that affect customer satisfaction to repurchase intention in e-store. The relationship of the factors which are security, information quality, price and service quality between customer satisfaction to repurchase intention were determined. A total of 400 sets questionnaires were distributed to youths in Kuching area. Research methods that used in this study are factor analysis, person correlation and regression analysis. The result showed that all of the factors had significant positive relationship and customer service is the most influential factor. This study emphasize the importance of customer satisfaction can help to increase customer repurchase intention to become loyalty customer. Several implications were provided in this research in order to give useful information for future researchers and online retailers. Some limitations and recommendations were presented at the end of this study.
format Final Year Project Report
author Jong, Sin Yen
author_facet Jong, Sin Yen
author_sort Jong, Sin Yen
title Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store
title_short Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store
title_full Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store
title_fullStr Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store
title_full_unstemmed Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store
title_sort factors effecting customer satisfaction to repurchase intention in e-store
publisher Universiti Malaysia Sarawak (UNIMAS)
publishDate 2017
url http://ir.unimas.my/id/eprint/34545/1/Jong%20Sin%20Yen%20ft.pdf
http://ir.unimas.my/id/eprint/34545/
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score 13.209306