Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store
Online stores are increasing rapidly in Malaysia due to the increasing of online shoppers. Internet is the main tool to make online purchases. Customer satisfaction influences the loyalty of customer to repurchase online. This study investigated the factors that affect customer satisfaction to repu...
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Universiti Malaysia Sarawak (UNIMAS)
2017
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Online Access: | http://ir.unimas.my/id/eprint/34545/1/Jong%20Sin%20Yen%20ft.pdf http://ir.unimas.my/id/eprint/34545/ |
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my.unimas.ir.345452023-07-03T04:06:56Z http://ir.unimas.my/id/eprint/34545/ Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store Jong, Sin Yen H Social Sciences (General) Online stores are increasing rapidly in Malaysia due to the increasing of online shoppers. Internet is the main tool to make online purchases. Customer satisfaction influences the loyalty of customer to repurchase online. This study investigated the factors that affect customer satisfaction to repurchase intention in e-store. The relationship of the factors which are security, information quality, price and service quality between customer satisfaction to repurchase intention were determined. A total of 400 sets questionnaires were distributed to youths in Kuching area. Research methods that used in this study are factor analysis, person correlation and regression analysis. The result showed that all of the factors had significant positive relationship and customer service is the most influential factor. This study emphasize the importance of customer satisfaction can help to increase customer repurchase intention to become loyalty customer. Several implications were provided in this research in order to give useful information for future researchers and online retailers. Some limitations and recommendations were presented at the end of this study. Universiti Malaysia Sarawak (UNIMAS) 2017 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/34545/1/Jong%20Sin%20Yen%20ft.pdf Jong, Sin Yen (2017) Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store. [Final Year Project Report] (Unpublished) |
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H Social Sciences (General) Jong, Sin Yen Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store |
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Online stores are increasing rapidly in Malaysia due to the increasing of online shoppers. Internet is the main tool to make online purchases. Customer satisfaction
influences the loyalty of customer to repurchase online. This study investigated the factors that affect customer satisfaction to repurchase intention in e-store. The
relationship of the factors which are security, information quality, price and service quality between customer satisfaction to repurchase intention were determined. A
total of 400 sets questionnaires were distributed to youths in Kuching area. Research methods that used in this study are factor analysis, person correlation and regression
analysis. The result showed that all of the factors had significant positive relationship and customer service is the most influential factor. This study emphasize the
importance of customer satisfaction can help to increase customer repurchase intention to become loyalty customer. Several implications were provided in this research in order to give useful information for future researchers and online retailers. Some limitations and recommendations were presented at the end of this study. |
format |
Final Year Project Report |
author |
Jong, Sin Yen |
author_facet |
Jong, Sin Yen |
author_sort |
Jong, Sin Yen |
title |
Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store |
title_short |
Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store |
title_full |
Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store |
title_fullStr |
Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store |
title_full_unstemmed |
Factors Effecting Customer Satisfaction To Repurchase Intention In E-Store |
title_sort |
factors effecting customer satisfaction to repurchase intention in e-store |
publisher |
Universiti Malaysia Sarawak (UNIMAS) |
publishDate |
2017 |
url |
http://ir.unimas.my/id/eprint/34545/1/Jong%20Sin%20Yen%20ft.pdf http://ir.unimas.my/id/eprint/34545/ |
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1770555401980346368 |
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13.209306 |