A study of audience motivation to visit Chinese History Museum, Kuching
This research is to identify the audience motivation of Chinese History Museum, which located in Water Front, Kuching. Audience motivation is one of an internal factor that motivate museum goers instead of product itself. This literature review of this research has been done to find out the related...
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Universiti Malaysia Sarawak, (UNIMAS)
2015
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Online Access: | http://ir.unimas.my/id/eprint/34036/2/A%20study%20of%20audience%20motivation%20to%20visit%20Chinese%20History%20Museum%2C%20Kuching%20%28fulltext%29.pdf http://ir.unimas.my/id/eprint/34036/ |
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my.unimas.ir.340362023-08-08T07:45:57Z http://ir.unimas.my/id/eprint/34036/ A study of audience motivation to visit Chinese History Museum, Kuching Kho Teck, Siong NX Arts in general This research is to identify the audience motivation of Chinese History Museum, which located in Water Front, Kuching. Audience motivation is one of an internal factor that motivate museum goers instead of product itself. This literature review of this research has been done to find out the related information, theory and explanation. The objectif of this research is to (1) To identify the audience motivation to visit Chinese History Museum. (2) To examine the motivational factor which influence audience behaviour. This research is using qualitative research method which focuses more on words, literary and less on numbers. The open-ended questionnaire has been use to conduct this research. However, the result based on the data collected is not parallel or not same as the result show by previous researcher. The highest motivation to visit Chinese History Museum is self improvement which focuses in getting knowledge by visiting museum. Universiti Malaysia Sarawak, (UNIMAS) 2015 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/34036/2/A%20study%20of%20audience%20motivation%20to%20visit%20Chinese%20History%20Museum%2C%20Kuching%20%28fulltext%29.pdf Kho Teck, Siong (2015) A study of audience motivation to visit Chinese History Museum, Kuching. [Final Year Project Report] (Unpublished) |
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NX Arts in general Kho Teck, Siong A study of audience motivation to visit Chinese History Museum, Kuching |
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This research is to identify the audience motivation of Chinese History Museum, which located in Water Front, Kuching. Audience motivation is one of an internal factor that motivate museum
goers instead of product itself. This literature review of this research has been done to find out the related information, theory and explanation. The objectif of this research is to (1) To identify the audience motivation to visit Chinese History Museum. (2) To examine the motivational factor which influence audience behaviour. This research is using qualitative research method which focuses more on words, literary and less on numbers. The open-ended questionnaire has been use to conduct this research. However, the result based on the data collected is not parallel or not same as the result show by previous researcher. The highest motivation to visit Chinese History
Museum is self improvement which focuses in getting knowledge by visiting museum. |
format |
Final Year Project Report |
author |
Kho Teck, Siong |
author_facet |
Kho Teck, Siong |
author_sort |
Kho Teck, Siong |
title |
A study of audience motivation to visit Chinese History Museum, Kuching |
title_short |
A study of audience motivation to visit Chinese History Museum, Kuching |
title_full |
A study of audience motivation to visit Chinese History Museum, Kuching |
title_fullStr |
A study of audience motivation to visit Chinese History Museum, Kuching |
title_full_unstemmed |
A study of audience motivation to visit Chinese History Museum, Kuching |
title_sort |
study of audience motivation to visit chinese history museum, kuching |
publisher |
Universiti Malaysia Sarawak, (UNIMAS) |
publishDate |
2015 |
url |
http://ir.unimas.my/id/eprint/34036/2/A%20study%20of%20audience%20motivation%20to%20visit%20Chinese%20History%20Museum%2C%20Kuching%20%28fulltext%29.pdf http://ir.unimas.my/id/eprint/34036/ |
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13.2014675 |