AUTOMATED GMAIL EXTENSION TOOL
Email tracking is one of the essential approach to manage the respondents and increase the message deliverability rate. Managing large number of emails in a business company especially in the marketing department, huge number of manual tasks are needed. In order to make the email tracking process e...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2019
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| Online Access: | http://ir.unimas.my/id/eprint/33820/1/Yew%20Leong%20Kit%20-%2024%20pgs.pdf http://ir.unimas.my/id/eprint/33820/4/Yew%20Leong%20Kit.pdf http://ir.unimas.my/id/eprint/33820/ |
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| Summary: | Email tracking is one of the essential approach to manage the respondents and increase the message deliverability rate. Managing large number of emails in a business company especially in the marketing department, huge number of manual tasks are needed. In order to make the
email tracking process easier, the installation of third party software has become a common solution for most cases. However, most of the email tracking services uses the email tracking beacons for monitoring respondents’ activity, which has raised the privacy and data leakage
issues. A Google Add-on, namely the Campaign Monitoring Tool for Gmail is proposed to provide a more secure email response tracking environment without using the concept of email tracking beacons. The beta version of the Campaign Monitoring Tool for Gmail has been successfully published into the Google Chrome Web Store. The functionality of the Add-on has been tested and the correctness score is up to 92.22%. The efficiency of the Campaign Monitoring Tool for Gmail will be evaluated when the full version is released. |
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