Measuring the Usability of a Smartphone Delivered Museum Guide

Smartphones are increasingly being deployed by museums and other cultural spaces to provide guides for visitors, replacing dedicated audioguides or docents. This paper describes a study investigating a scale to measure the usability of a multimedia smartphone guide for a museum, the Multimedia Gui...

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Bibliographic Details
Main Authors: Mohd Kamal, Othman, Petrie, Helen, Power, Christopher
Format: Proceeding
Language:English
Published: 2013
Subjects:
Online Access:http://ir.unimas.my/id/eprint/3369/1/Measuring%20the%20usability%20of%20a%20smartphone.pdf
http://ir.unimas.my/id/eprint/3369/
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Summary:Smartphones are increasingly being deployed by museums and other cultural spaces to provide guides for visitors, replacing dedicated audioguides or docents. This paper describes a study investigating a scale to measure the usability of a multimedia smartphone guide for a museum, the Multimedia Guide Scale (MMGS). Two different types of museum guide were compared: a free choice tour (FC-tour) and guided tour (G-tour). Result shows that there was a significant difference in scores on the MMGS between the two tours, between the three components of the MMGS (Quality of Interaction; Learnability and Control; General Usability) and a significant interaction between the two variables (factors and the guides). The mean scores were higher for the G-tour on the General Usability component and particularly on the Quality of Interaction component, whereas for the Learnability and Control component, scores were higher for the FC-tour Guide. The implications of these findings and the use of the MMGS are discussed.