Hooks and Endings in Magazine Articles to Engage Readers

In view of the lack of research on types of hooks and endings which are commonly used in articles for leisure reading, this study examined hooks and endings in magazine articles. A total of 19 articles from Kuching In and Out (KINO) magazine published in Malaysia were selected for analysis (6 by mal...

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Main Authors: Ting, Su Hie, Jacqueline Siaw, Chin Chin
Format: Article
Language:English
Published: Human Behavior, Development and Society 2020
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Online Access:http://ir.unimas.my/id/eprint/33436/1/Jacqueline.pdf
http://ir.unimas.my/id/eprint/33436/
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spelling my.unimas.ir.334362023-10-24T01:22:20Z http://ir.unimas.my/id/eprint/33436/ Hooks and Endings in Magazine Articles to Engage Readers Ting, Su Hie Jacqueline Siaw, Chin Chin P Philology. Linguistics In view of the lack of research on types of hooks and endings which are commonly used in articles for leisure reading, this study examined hooks and endings in magazine articles. A total of 19 articles from Kuching In and Out (KINO) magazine published in Malaysia were selected for analysis (6 by males, 13 by females). The most common types of hooks to draw readers into the next sentence and set the tone for the rest of an article were flashback, description, and facts. Flashback and self-introduction were new, probably due to the nature of the KINO magazine which features the life experiences of writers from Kuching who are presently living in other parts of the world. Less-frequently used hooks were empathy, mystery, plot twist, and questions. Most endings were a return to the writer’s hook or information mentioned earlier in the article, taking the form of reflections or issue resolution, as well as two other less-used endings, questioning and giving revelations. An ending that was different was taking leave, which reflected a talking style similar to “a good-bye” in social interactions. The study suggests that some hooks and endings are specific to the subject matter and readership of magazines. Human Behavior, Development and Society 2020-12-16 Article PeerReviewed text en http://ir.unimas.my/id/eprint/33436/1/Jacqueline.pdf Ting, Su Hie and Jacqueline Siaw, Chin Chin (2020) Hooks and Endings in Magazine Articles to Engage Readers. Human Behavior, Development and Society, 21 (4). pp. 7-16. ISSN 2651-1762
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic P Philology. Linguistics
spellingShingle P Philology. Linguistics
Ting, Su Hie
Jacqueline Siaw, Chin Chin
Hooks and Endings in Magazine Articles to Engage Readers
description In view of the lack of research on types of hooks and endings which are commonly used in articles for leisure reading, this study examined hooks and endings in magazine articles. A total of 19 articles from Kuching In and Out (KINO) magazine published in Malaysia were selected for analysis (6 by males, 13 by females). The most common types of hooks to draw readers into the next sentence and set the tone for the rest of an article were flashback, description, and facts. Flashback and self-introduction were new, probably due to the nature of the KINO magazine which features the life experiences of writers from Kuching who are presently living in other parts of the world. Less-frequently used hooks were empathy, mystery, plot twist, and questions. Most endings were a return to the writer’s hook or information mentioned earlier in the article, taking the form of reflections or issue resolution, as well as two other less-used endings, questioning and giving revelations. An ending that was different was taking leave, which reflected a talking style similar to “a good-bye” in social interactions. The study suggests that some hooks and endings are specific to the subject matter and readership of magazines.
format Article
author Ting, Su Hie
Jacqueline Siaw, Chin Chin
author_facet Ting, Su Hie
Jacqueline Siaw, Chin Chin
author_sort Ting, Su Hie
title Hooks and Endings in Magazine Articles to Engage Readers
title_short Hooks and Endings in Magazine Articles to Engage Readers
title_full Hooks and Endings in Magazine Articles to Engage Readers
title_fullStr Hooks and Endings in Magazine Articles to Engage Readers
title_full_unstemmed Hooks and Endings in Magazine Articles to Engage Readers
title_sort hooks and endings in magazine articles to engage readers
publisher Human Behavior, Development and Society
publishDate 2020
url http://ir.unimas.my/id/eprint/33436/1/Jacqueline.pdf
http://ir.unimas.my/id/eprint/33436/
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score 13.209306