ENGAGING LOYAL CUSTOMER IN ART GALLERY: AN ENTREPRENEURIAL STRATEGY IN MALAYSIA
Exhibition engagementis a burgeoning yet still under-examined concept.Due to this fact, many small and medium enterprises in arts gallery are struggling especially during this ongoing pandemic of coronavirus disease (COVID-19).This study attempts to measure the outcome of exhibitionengage...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Allied Business Academies
2020
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/32936/1/ENGAGING%20LOYAL%20CUSTOMER%20IN%20ART%20GALLERY%20ANENTREPRENEURIALSTRATEGYIN%20MALAYSIA_PDF.pdf http://ir.unimas.my/id/eprint/32936/ https://www.abacademies.org/journals/academy-of-entrepreneurship-journal-home.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|