The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation
Purpose – This paper aims to investigate the impact of external stakeholders-related corporate social responsibility (CSR) activities (local community and suppliers) on customer value co-creation behavior. This study also aims to examine the mediating role of relationship marketing orientation (RMO)...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/32914/1/The%20influence%20of%20corporate%20socialresponsibility%20activities%20oncustomer%20value%20co-creation%20themediating%20role%20of%20relationshipmarketing%20orientation_pdf.pdf http://ir.unimas.my/id/eprint/32914/ https://www.emerald.com/insight/2444-9709.htm |
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http://ir.unimas.my/id/eprint/32914/1/The%20influence%20of%20corporate%20socialresponsibility%20activities%20oncustomer%20value%20co-creation%20themediating%20role%20of%20relationshipmarketing%20orientation_pdf.pdfhttp://ir.unimas.my/id/eprint/32914/
https://www.emerald.com/insight/2444-9709.htm