Shopping’s Behaviour of Visitors at the Cross-Border Informal Market of Serikin, Sarawak

• Main Authors: Mohd Khairul Hisyam, Hassan, Mohammad Affendy, Arip
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2020
• Subjects: HB Economic Theory; HD61 Risk Management
• Online Access: http://ir.unimas.my/id/eprint/31260/1/Paper%20Shopping%20IJARSS%20%282020%29%20-%20Copy.pdf; http://ir.unimas.my/id/eprint/31260/; https://hrmars.com/index.php/pages/detail/IJARBSS

Cross-border activity especially in border towns is becoming increasingly important. There have been few studies of cross-border shopping and yet most of them have focused on macroeconomic effects rather on discovering the motivation, behavior and personal characteristics of cross-border shoppers w...