PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA
This study is about marketing management conducted by Mini Malaysia and ASEAN Cultural Park (MMACP) in AyeI' Keroh, Melaka. Marketing for traditional cultural products and activities at MMACP is a major emphasis in this research in enhanCing visitor arrivals and diversifying cultural activitie...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Perpustakaan Tun Abdul Rahman Ya’kub (PeTARY)
2018
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/31246/1/PENGURUSAN%20PEMASARAN%20MINI.pdf http://ir.unimas.my/id/eprint/31246/2/NORSYAHBANY%20ft.pdf http://ir.unimas.my/id/eprint/31246/ |
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